VISUAL IDENTITY / BRANDING / APPAREL
Step into the world of SKUIFF, where Cape Town's skate, surf, and street culture inspire unique, stylish t-shirts. Launched in 2019, SKUIFF embodies the city's creative spirit, drawing from its vibrant atmosphere. Our name, a nod to South African slang, reflects the dual meaning of 'skuiff'—a cigarette or joint.
I conceptualized SKUIFF from its roots, conducting thorough research, defining strategies, and identifying our audience. Crafting the visual identity and apparel designs, I sourced quality materials through Vic-Bay Apparel Cape Town. I orchestrated impactful photoshoots, bringing the brand to life visually. Building the full online shop and managing social media, I blended style with sustainability, making SKUIFF a distinctive presence in Cape Town's streetwear scene.
I conceptualized SKUIFF from its roots, conducting thorough research, defining strategies, and identifying our audience. Crafting the visual identity and apparel designs, I sourced quality materials through Vic-Bay Apparel Cape Town. I orchestrated impactful photoshoots, bringing the brand to life visually. Building the full online shop and managing social media, I blended style with sustainability, making SKUIFF a distinctive presence in Cape Town's streetwear scene.
